The Impact of Changing Demographics on Commercial Real Estate Investment in Colorado

There are a lot of things to consider when investing in real estate in Colorado. Although location and accessibility are frequently given more weight than changing demographics, the latter is equally crucial. Age, gender, income, crime risk, mitigation concerns, and population growth are just a few factors that might have a significant impact on real estate investment.

In this article, we’ll discuss the impact of Colorado’s changing demographics on commercial real estate investment. We will also provide valuable information and potential benefits before buying an investment property.

What’s Happening with Colorado’s Demographics?

When purchasing or selling real estate in Colorado, you need to know the many types of information involved with demographics. It is critical to understand the average home worth, age, distance to downtown, amenities, work opportunities, security, and more to ensure your investment will not be a lost one. 

A real estate investment’s success or failure is significantly influenced by its demographics. But demographic facts and figures are dynamic; they are ever-evolving and subject to a wide range of external influences that are not specific to any one place.


Data From DOLA Colorado Gov

How Does Colorado’s Changing Demographics Affect Commercial Real Estate Investments

Few factors have a greater influence on real estate investment when demographics change, despite the fact that there are many others. Investors can create a strategy advantage and profit from new developments. 

Crime Risks

Living in a safe and secure area is the desire of all people. Investors may easily overlook local crime rates despite the fact that they have an effect on real estate values, investment and insurance rates, and risk exposure. Furthermore, various crimes target different regions, so just as there is a lot of low-crime rate in less wealthy places, professional burglars will target more rich residences.

Work Opportunities

One of the most important considerations when selecting an investment site is job growth. Individuals won’t buy or rent a home in that particular area if employers aren’t hiring and they can’t find excellent jobs.

As an investor, you should closely examine the employment rate and income patterns in the area you have chosen for your investment. Examine the facts as well as trends and opportunities in income and employment growth.


The amenities of your desired location, such as good schools, neighborhoods, malls, or parks, will increase the value of your investment property.

For instance, most families try to consider school quality and home value when deciding where they can afford to live. From an investor standpoint, you can find pockets of opportunity by concentrating on local and district school quality. Colorado offers the best long-term value for an investment that may present potential investors.

Age and Location

One of the most important demographic variables influencing the real estate market is age. 

Through 2030, 10,000 baby boomers are predicted to turn 65 every day, at which point everyone in that group will be for retirement.

These kinds of changes are related to the aging of the baby boomer generation. Younger generations might favor smaller homes or rental properties because they do not have the money to buy larger ones.

The location of properties is another way that age affects real estate. Properties in peaceful neighborhoods, away from the bustle of the city, maybe more appealing to older individuals. On the other hand, millennials could favor homes in cities so they can live close to their places of employment or education.

Population Growth

Other positive variables, such as a low unemployment rate, a reasonable cost of living, entrepreneurship, and easy access to a variety of businesses, are typically what leads to population increase. 

Investing in a property where housing demand is growing, and the population is rising will make it more likely to appreciate. As the population grows, investment opportunities increase, such as rental units, retail stores, and other businesses.


Another important demographic component influencing the real estate market is income. While those with lower incomes would favor more inexpensive housing or rental properties, those with higher incomes might favor larger homes or luxury properties. It is imperative to address the question of affordable housing availability, which is a major issue in many places in the United States.

Why You Should Consider Demographics when Investing in Commercial Real Estate?

The real estate market is a dynamic one that is always impacted by several things. The demand for real estate, the type of real estate in high demand, and the costs of real estate are all influenced by the demographics. 

  • Targeted Market Analysis — Demographics provide crucial insights into consumer behavior, preferences, and needs. Understanding the age, income levels, household sizes, and lifestyles of a particular demographic can help investors make informed decisions about the type of commercial property that would best suit that market.
  • Demand Forecasting — Demographics help predict future demand for specific types of commercial properties. For instance, an aging population might increase the need for healthcare facilities, retirement communities, or senior care centers. Similarly, areas experiencing population growth may require more retail spaces, housing developments, or office complexes.
  • Rental Yield Maximization — By analyzing demographics, investors can identify areas with a growing population or high-income earners, which might lead to increased demand for rental properties. Understanding the local demographic profile can help in setting appropriate rental rates to maximize yield.
  • Property Value Appreciation — Demographic shifts can influence property values. Areas experiencing population growth, improving income levels, or infrastructure development tend to see property values rise over time. Investors can capitalize on these trends by investing in properties located in such areas.
  • Risk Mitigation — Demographic analysis helps in understanding the stability and resilience of a market. Diversifying investments across different demographics or regions can reduce risks associated with economic downturns or localized market fluctuations.

How can I find successful commercial real estate investments using demographic data? 

Important insights about the possible demand for commercial real estate in a particular location can be gained from demographic data. For instance, you might want to think about making an investment in an office or retail space that serves the expanding number of young professionals in that area.

What are some mistakes when making commercial real estate investments based on demographic data? 

Over-reliance on demographic data, without taking into account other variables like market movements and economic indicators, is one common mistake. When making investment selections, it’s critical to apply a holistic approach to investment analysis and take a number of aspects into account.

What is the best way to remain current with the changing demographics trends in commercial real estate?

Staying informed on demographic changes in commercial real estate can be achieved through a range of resources, such as government data sources, market research reports, and industry publications.


Investors may make well-informed decisions about where to invest and what kinds of properties to buy by having a thorough awareness of the population growth, age distribution, income distribution, and variety of a certain area. If you need help with commercial property investment opportunities, our local and experienced broker can help you to achieve your goals. Contact us today.